F) Density, position, yada...
Simple old fashioned seo from the ground up.
This website promotion techniques is to use the keyword once in
title, once in description tag, once in a heading, once in the
url, once in bold, once in italic, once high on the page, and
hit the density between 5 and 20% (don't fret about it). Use good
sentences and speel check it ;-) Spell checking is becoming important
as se's are moving to auto correction during searches. There is
no longer a reason to look like you can't spell (unless you really
are phonetically challenged).
G) Outbound Links:
From every page, link to one or two high ranking sites under that
particular keyword. Use your keyword in the link text (this is
ultra important for the future).
H) Insite Cross links.
(cross links in this context are links WITHIN the same site)
Link to on topic quality content across your site. If a page is
about food, then make sure it links it to the apples and veggies
page. Specifically with Google, on topic cross linking is very
important for sharing your pr value across your site. You do NOT
want an "all star" page that out performs the rest of
your site. You want 50 pages that produce 1 referral each a day
and do NOT want 1 page that produces 50 referrals a day. If you
do find one page that drastically out produces the rest of the
site with Google, you need to off load some of that pr value to
other pages by cross linking heavily. It's the old share the wealth
thing.
I) Put it Online.
Don't go with virtual hosting - go with a stand alone ip.
Make sure the site is "crawlable" by a spider. All pages
should be linked to more than one other page on your site, and
not more than 2 levels deep from root. Link the topic vertically
as much as possible back to root. A menu that is present on every
page should link to your sites main "topic index" pages
(the doorways and logical navigation system down into real content).
Don't put it online before you have a quality site to put online.
It's worse to put a "nothing" site online, than no site
at all. You want it flushed out from the start.
Go for a listing in the ODP. If you have the budget, then submit
to Looksmart and Yahoo. If you don't have the budget, then try
for a freebie on Yahoo (don't hold your breath).
J) Submit
Submit the root to: Google, Fast, Altavista, WiseNut, (write Teoma),
DirectHit, and Hotbot. Now comes the hard part - forget about
submissions for the next six months. That's right - submit and
forget.
K) Logging and Tracking:
Get a quality logger/tracker that can do justice to inbound referrals
based on log files (don't use a lame graphic counter - you need
the real deal). If your host doesn't support referrers, then back
up and get a new host. You can't run a modern site without full
referrals available 24x7x365 in real time.
L) Spiderlings:
Watch for spiders from se's. Make sure those that are crawling
the full site, can do so easily. If not, double check your linking
system (use standard hrefs) to make sure the spider found it's
way throughout the site. Don't fret if it takes two spiderings
to get your whole site done by Google or Fast. Other se's are
pot luck and doubtful that you will be added at all if not within
6 months.
