Here is a FANTASTIC post from a fellow name Brett Tabke posted
at the webmasterworld.com forum - it's the best sumamry we've
ever seen of creating a site that Google will like:
1.Prep work and begin building
content
2.Domain name
3.Site Design
4.Page Size
5.Content
6.Density, position, yada
7.Outbound Links
8.Insite Cross links
9.Put it Online
10.Submit
11.Logging and Tracking
12.Spiderlings
13.Topic directories
14.Links
15.Content
16.Gimmicks
17.Link backs
18.Rounding out the offerings
19.Beware of Flyer and Brochure
Syndrome
20.Build one page of content per
day
21.Study those logs
22.Timely Topics
23.Friends and Family
24.Notes, Notes, Notes
25.Submission check at six months
26.Build one page of quality content
per day
Free web promotion technique
Once a good web site is developed or reworked the other half
of the equation must be effectively dealt, site promotion. Promotion
is critical to accomplish most of the general business objectives
for having a site in the first place. Consider at least the following
methods for affordable web site promotion.
While it is important to register with all the major search engines
it is now equally as important to try to position your Web site
so that you get good placement in the search engine results. Depending
upon your resources, it is sometimes best to consider having professional
assistance with this somewhat complex procedure that strives to
put your company towards the top of search engine results based
on queries submitted by users.
Online press releases can also be strong exposure tools in order
to get the word out about your new or revamped site, products,
or exciting company news. In essence, the online press release,
which you can write yourself, allows you to tell the world or
at least your market, your exciting news. You often can select
recipients such as magazine editors, for example, that would have
an interest in hearing your information, which in turn, they could
submit as news to their readership. But be forewarned, your press
release must be exciting and new in order to generate any interest
at all.
Remember to localize your web site promotion efforts if it is
your objective to develop local or regional business for your
company. In the search engine sense this might mean including
geographical information or city name in order for your company
to be identified by prospective customers. The press releases
can also be regionalized for heavier distribution in your preferred
trade area as opposed to national distribution that might create
more of a burden on your company.
Both search engine positioning and press releases can have powerful
results, when done properly, with a lower cost then other types
of marketing. Even sites on a tight budget should look to these
invaluable means of affordable web site promotion.
