Multiple Domain name
Unless a visitor has bookmarked your website, they have typed
in your domain name. However, not everyone is a good typist and
most of the people misspell words constantly. If your domain name
is easy to misspell, you should think about alternate domain names
to purchase.
Also consider domain names that may not include the name of
your company, but rather what your company provides. Even though
domain names do not include the name of your company, it provides
an avenue for visitors from your target markets. Remember that
you can own multiple domain names, all of which can point to a
single domain.
Including hyphens or not?
Including hyphens or not? Since domain name availability has become
more and more scant, many domain names have been used up. It becomes
more and more difficult to find a domain name that is available.
As a result, people start to include hyphens as part of the name.
Advantage of including hyphens
Hyphens help because it allows you to clearly
separate multiple words in a domain name, making it less likely
that a person will accidentally misspell the name. Having words
crunched together makes it hard on the eyes, increasing the likelihood
of a misspelling.
Another advantage to using hyphens is that search engines are
able to pick up each unique word in the domain name as key words,
thus helping to make your site more visible in search engine results.
Next->Disadvantage
of including hyphens
