MarketingUSM Academy

New norm on cookies

By 10 April, 2019April 15th, 2020NonComments
Next we explained to him most important in relation to the new norm of cookies.

At the moment we see in many websites how when acceding to them it is requested to us that we accept its policy of cookies. This is made to fulfill the Law of Services of the Society of the Information and of Comercio Electr³nico (LSSI).

But, what is a cookie?

A cookie (that literally means €œcake€ in English) is a file that a webpage unloads in the navigator/computer of the user who is visiting it. These archives store information about which the user does when he visits that website, that can be, for example, www.google.es. For that reason when we looked for in Google hotels in London, during much later deserts not to see supplies of hotels in London.

Normally in the corporative webpages of companies, as the one of you, cookies that serve to analyze the number of visits, the pages more seeing, etc. are used.

With the new norm, if our website uses cookies, it is necessary to put it in knowledge of the user at the same moment which this one enters our Web (never later) and we must ask to him that it gives his consent, that is granted generally if it continues sailing. As example can see nuetra Political of Cookies.

What information we must facilitate?

The LSSI establishes that clear information is due to facilitate to the users on the use of cookies and the aims of the treatment of the data that these gather, in accordance with the arranged thing in Statutory law 15/1999, of 13 of December, protection of personal character data. Therefore, the information must be sufficiently complete to allow the users to understand the purpose for which they settled and to know the uses that will occur them.

In case a user gives his consent, the information exceeds how to revoke the consent and to eliminate the cookies it will have to be to his disposition of accessible and permanent form.

In addition he is advisable to give to the users information in our own webpage exceeds how to manage the cookies in his navigator/computer.

Up to here most important. It wants to deepen something more? Then it continues reading€¦

Types of Cookies

1. According to the organization that manages them

According to who is the organization that manages the equipment or domain from where the cookies are sent and treats the data that are obtained, we can distinguish:

  • Cookies own: They are those that are sent to the terminal equipment (the computer, tablet or smartphone) of the user from an equipment or domain managed by the own publisher and from that the service asked for by the user is lent.
  • Cookies of third party: They are those that are sent to the terminal team of the user from an equipment or domain that is not managed by the publisher, but on the other organization that deals with the collected data traverse the cookies.

In case the cookies are installed from an equipment or domain managed by the own publisher but the information that takes shelter by means of these is managed by a third party, they cannot be considered as own cookies.

2. According to the term of time that remains activated

According to the term of time that remains activated in the terminal equipment we can distinguish:

  • Cookies of session: They are a type of designed cookies to successfully obtain and to store data while the user accedes to a webpage. Usually they are used to store information that only interests to conserve for the benefit of the service asked for by the user in a single occasion (EP an acquired product list).
  • Cookies persistent: They are a type of cookies in which the data follow stored in the terminal and can be acceded and tried during a period defined by the person in charge about the cookie, and that can go of some minutes to several years.

3. According to its purpose

According to the purpose for that the data collected through the cookies treat, we can distinguish between:

  • Cookies technical: They are those that allow the user navigation through a webpage, platform or application and the use of the different options or services that in her exist as, for example, to control the traffic and the data communication, to identify the session, to accede to parts of restricted access, to remember the elements which they integrate an order, to realise the process of purchase of an order, to realise the request of inscription or participation in an event, to use security elements during navigation, to store to contents for the diffusion of videos or sound or to share contents through social networks.
  • Cookies of personalisation: They are those that allow the user to accede to the service with some predefined characteristics of general character based on a series of criteria in the terminal of the user as for example they serian the language, the type of navigator through what it accedes to the service, the regional configuration from where it accedes to the service, etc.
  • Cookies of analysis: They are those that allow the person in charge of the same, the pursuit and analysis of the behavior of the users from the websites to which they are tie. Collected by means of this type of cookies is used in the measurement of the activity of the websites, application or platform and for the elaboration of profiles of navigation of the users of these sites, applications and platforms, with the purpose of introducing improvements based on the analysis of the use data that the users do of the service. With respect to the data processing successfully obtained through the cookies of analysis, although they are not exempt of having to obtain a consent informed for his use, it is little probable that they represent a risk for the privacy of the users whenever is cookies of first part, that deal added data with a strictly statistical purpose, who facilitates information on his use and the possibility that is included the users show their negative one on their use.
  • Cookies advertising: They are those that allow the management, of the possible most effective form, of the advertising spaces that, where appropriate, the publisher has including in a webpage, application or platform from which serves asked for on the basis of criteria as the published content or the frequency in which are the announcements.
  • Cookies of behavioural publicity: They are those that allow the management, of the possible most effective form, of the advertising spaces that, where appropriate, the publisher has including in a webpage, application or platform from which serves asked for. These cookies store information of the behavior of the users obtained through the continued observation of their habits of navigation, which allows to develop a specific profile to show publicity based on the same.

And now the question is€¦ how I know what type of cookies is used in my website? That leaves it into the hands of his webmaster, that has the obligation of knowing it and informing envelope to him it. However, a website done with WordPress and Google Analytics activated, for example, can have different types from cookies: own, of third party, session, techniques, of personalisation and analysis. This does not mean that it has a cookie for each functionality, because a single cookie can be of third party, persistent and of analysis.

Connections of interest

Eduardo

About Eduardo

Manager of Cheap-Web-Hosting-Providers. Specialist in Communication and Marketing and journalist of trips. Manager of Cheap-Web-Hosting-Providers. Expert in Communication and Oline Marketing. Travel journalist.