MarketingUSM Academy

Presence basic Web

By 1 May, 2019April 15th, 2020One Comment

We have already seen that nowadays, more than of webpage we must have presence Web, which includes the own page, among others spaces in Internet. We are going to put an example with one of our clients. One is an electricity store of all the life, well-known as House of the Winding. His owner, Octavio, made the decision to be in Internet, because some people contacted to him through Yellow Pages. He requested then a webpage to us, but we have constructed to a presence Web to him, agreed to their profile of business (store of electricity and factory of winding of motors) and scope of influence (Coria of the River, near towns and the city of Seville).

Tools of marketing to construct to our presence basic Web

In order to construct to our presence Web we needed tools marketing. Some work in the scope online and others in offline (physical world). All these tools must be related. The result is a communication system that will allow to have us our own department of pocket marketing €œ€.

Tools Online

WEBPAGE

Adapted to mobiles, of easy understanding and access to the contents and with information of always visible contact. Here you have useful information envelope how to design a webpage (Contained) and how to design a webpage (Graphical Design). Here you can see the webpage that we have done to House of the Winding.

Webpage of House of the WindingHOW IT IS RELATED TO THE OTHER TOOLS?

  • From her it is acceded to the page of the company in facebook.
  • Any user can share any content in his social network.
  • The new features published in the Web connect from facebook.
  • From the Web, the users can adhere to a list of contacts to receive newsletters.
  • From newsletter he accedes himself to the Web to extend information.
  • It is possible to be acceded to her scanning code QR of the poster of the counter.

PAGE DE FACEBOOK

In Spain approximately 80% of the users of Internet use the social networks and of these 90% are in facebook. In addition, 90% of the people who follow a brand in the networks do in facebook. We could be in another social network, as Twitter or You Tube, but facebook is, a priori, the intereante network for our business. It looks at the page of facebook of the House of the Winding.

House of the Winding in facebookHOW IT IS RELATED TO THE OTHER TOOLS?

  • We can integrate our corporative webpage completely.
  • From the corporative Web it is acceded to facebook through visible a good connection.
  • The new features published in the Web connect from facebook.
  • From newsletter it is acceded to facebook puncturing in an icon.
  • It is possible to be acceded to her scanning code QR of the poster of the counter.

NEWSLETTER

It is what is called Email Marketing or by email electronic marketing. One is a space Web where we can make e-mails with our corporative image, photos, promotions, the news, etc. Is a form of excellent communication, because it allows you to accede to statistical information that tell you who and where has clicked in emails that you send. That is to say, it gives to information on the behavior and the tastes you of your client or commercial contact. It looks at this example of newsletter of House of the Winding.

Newsletter marries of the WindingHOW IT IS RELATED TO THE OTHER TOOLS?

  • From her it is acceded to the page of the company in facebook.
  • Newsletter connects to the Web to extend information.
  • Newsletter is sent to the people who adherieron themselves to the contact list from the corporative Web.
  • It is possible to be acceded to her scanning code QR of the poster of the counter.

Offline tools

POSTER FOR COUNTER

The first person that we must catch is that she visits us in our physical store, since she has already shown interest by us. We take advantage of then that physical visit to tie it to our spaces online and that follows to us through facebook and the webpage. This is obtained with a poster where codes QR are reflected the directions Web next to some, that, when scanning them with one app from smartphone, takes directly to the corresponding page.

Poster for counter

HOW IT IS RELATED TO THE OTHER TOOLS?

  • Offline with the online one ties the surroundings.
  • Scanning code QR it is acceded to the corporative Web and the page of facebook.

LISTING OF CONTACTS

Also it has as purpose of taking advantage of the physical visit the client. In this case we will request permission to him to take s appoints and email address, with the intention of which €œit is first in receiving our supplies and new features€.

Listing of clients

HOW IT IS RELATED TO THE OTHER TOOLS?

  • The contacts add to the list of adressees of ours newsletters.
  • The contacts receive newsletter and from him they accede to the corporative Web or the page of facebook.

All these tools, or related, will allow us to execute camapa±as of marketing that, if or they are raised, will help to increase the sales us and fidelizar to our client. And by all means they will help us to improve our presence Web.

Eduardo

About Eduardo

Manager of Cheap-Web-Hosting-Providers. Specialist in Communication and Marketing and journalist of trips. Manager of Cheap-Web-Hosting-Providers. Expert in Communication and Oline Marketing. Travel journalist.